Everything you need to know about digital marketing can be summed up in those two words.
Every Search is a Question…
When someone enters a search query on Google, YouTube (the #2 search engine on the web), or any other search engine, they are asking a question. Your visitor wants answers to that question. Your customer wants a solution to his problem.
How can I be a help to you?
The mission of eVisible Marketing is to help you reach more customers and make more sales.
In order to help you do that, I want to show you HOW to do that.
How are You Helping?
Theodore Levitt was a legendary professor at Harvard Business School famous for the brilliant observation that…
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
- Solve her immediate problem: show her how to easily and cleanly make a hole in various materials.
- Share knowledge that can help him: demonstrate how to do things that are only indirectly related to your product.
For example, my trusty yellow drill is nearing the end of its life, so I am going to replace it soon. But that replacement is driven by a specific project:
I want to hang a big screen TV on the wall of our Master Bedroom. That drill will enable me to make a hole in the top plate (the horizontal 2×4 that sits atop the wall studs in a wood frame house. I want the hole there so that I can pull computer cable down through the wall, so that my TV has an internet connection.
Think of all the different “how-to” guides you can make related to just one project like that.
Go the extra mile! Give of your knowledge freely.
Marketing departments talk of ROI, Lawyers talk of Quid pro quo. And this is perfectly honorable, not to mention natural. However, for now, don’t think of what you will gain. Think instead of how you can help your potential customers, and…